The Abbey to Host a Marie Antoinette Inspired New Year’s Bash Celebrating the Title and a Successful 2010

WEST HOLLYWOOD, CALIFORNIA - (December 17, 2010) - The Abbey was voted by readers of AOL’S CITY’S BEST as the “Best GLBT Nightlife” destination in Los Angeles. The honor comes on the heels of being named Logo’s “Best Gay Bar in the World” for the second consecutive year, and just days before The Abbey hosts the biggest New Year’s Celebration in its 20-year history.

On New Year’s Eve, The Abbey will celebrate a year of prosperity with, “Let Them Eat Cake.” The Abbey will be transformed into Marie Antoinette's Royal Palace for an evening of breathtaking and period inspired performances, living art, aerialists and a new two story DJ Booth with DJ Dawnna Montel.

VIP Wrist Bands can be purchased in advance for $100, which includes unlimited premium drinks and appetizers inside the Ice Bar. There will be a countdown and champagne toast with cupcakes at midnight. There is never a cover at The Abbey and guests are welcome without wristbands.

In addition, there are several all inclusive food and beverage packages for the tables and cabanas. Tickets, packages and wristbands can be purchased at The Abbey on online at www.sbe.com/nyeabbey.

The “Best GLBT Nightlife” and “Best Gay Bar in the World” titles were awarded just as The Abbey began renovations. The Abbey is open during the renovations, which will improve the general flow, service and bathroom experience. The renovations, which are happening in phases, will be complete in early 2011, just in time for the end of The Abbey’s 20th year of business and 21st birthday party.

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Press Contact:
Brian Rosman
Dog and a Duck
brian@dogandaduck.com
323.605.2211

ABOUT sbe
Founded in 2002, Los Angeles-based sbe brings exquisite balance to the worlds of hospitality, real estate development and events. As a privately held company founded and helmed by CEO Sam Nazarian, sbe acquires, develops and manages exceptional projects through its divisions – Hotels, Restaurants, Nightlife, Real Estate & Events. With a mission to redefine standards of excellence and innovation, sbe has harnessed the creativity and innovation of the best minds in the business, including design visionary Philippe Starck, with whom the company has an exclusive agreement for the creation of hotels, restaurants and lounges in the U.S., Canada, Caribbean and Mexico. sbe’s Restaurant and Nightlife division constantly stays ahead of the curve, creating and expanding trend-setting restaurant and nightlife concepts, which currently include 4 Katsuya locations (Hollywood, Brentwood, Downtown at LA LIVE, Glendale), XIV by Michael Mina, The Bazaar by José Andrés, Cleo, Gladstones, MI-6, 3 Hyde Lounge locations (Hollywood, Staples Center, Mammoth Mountain), The Abbey Food & Bar, INDUSTRY and The Colony. As the cornerstone of its synergistic approach, sbe has also completely rethought and re-imagined the luxury hotel experience. sbe debuted its luxury hotel brand, SLS Hotels, with the Fall 2008 opening of SLS Hotel at Beverly Hills, a Starwood Luxury Collection Hotel that has won international acclaim and numerous awards. Most recently, sbe launched its second hotel brand, The Redbury, located in the heart of Hollywood. Also in the sbe Hotel collection are Miami’s Ritz Plaza Hotel, Las Vegas’ Sahara Hotel & Casino and Four Points by Sheraton LAX. More information about sbe can be obtained at www.sbe.com.

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