WEST HOLLYWOOD, CALIFORNIA - (October 12, 2011) – The Abbey Food and Bar, known as "The Best Gay Bar in the World," has added 7 new handcrafted Bloody Marys to its already popular brunch menu. Already known for its innovative martinis and mojitos, The Abbey's mixology team created a range of cocktails, with custom infused spirits and mixers prepared fresh each morning. The new menu includes:

Horton Hog Bacon Sous Vide Bulleit Bourbon HAKS BBQ Sauce Garnished with Bacon	RED N'Orleans (BELVEDERE) RED Pickled Green Beans, Celery, Blue Cheese Olives, Shrimp - Clamato Juice
Ruddy Mary Cucumber Sous Vide Oxley Gin Garnished with Cucumber	Abbey Mary (BELVEDERE) RED Salt and Pepper Rim
Chelada Corona Topped with splashes Tomatillo - Lemon and Lime Garnish	Santa Maria Jalapeno Sous Vide Corzo Tequila Jalapeno Garnish Salted Rim
Bloody Pirate Bacardi Oakheart Garnished with Sugar Cane and Shrimp

The Abbey Food and Bar is located at 692 N. Robertson Blvd., West Hollywood, California, 90069.

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Press Contact:
Brian Rosman
Dog and a Duck
brian@dogandaduck.com
323.605.2211

ABOUT sbe
Founded in 2002, Los Angeles-based sbe brings exquisite balance to the worlds of hospitality, real estate development and entertainment. As a privately-held company founded and helmed by Chairman and CEO Sam Nazarian, sbe acquires, develops and manages exceptional projects through its divisions – Hotels, Restaurants, Nightlife and Real Estate. With a mission to redefine the standards of excellence in hospitality, sbe has harnessed the creativity and innovation of the best minds in the business, including design visionary Philippe Starck, with whom the company has an exclusive agreement for the creation of hotels, restaurants and lounges in North America. As the cornerstone of its synergistic approach, sbe has also completely rethought and reimagined the luxury hotel experience. sbe debuted its luxury hotel brand, SLS Hotels, with the Fall 2008 opening of SLS Hotel at Beverly Hills, which has won international acclaim and numerous awards. In March of 2012, sbe will unveil the SLS Hotel at South Beach in Miami. In 2010, sbe launched its second hotel brand, The Redbury, located in the heart of Hollywood. Also in the sbe Hotel collection are Las Vegas' Sahara Hotel & Casino and Four Points by Sheraton LAX. sbe's Restaurant and Nightlife groups constantly stay ahead of the curve, creating and expanding trend-setting concepts, which currently include 7 Katsuya locations (Hollywood, Brentwood, Downtown at L.A. LIVE, Glendale, Laguna Beach, Houston and Miami), The Bazaar by José Andrés, XIV, Cleo, Gladstones, Papaya King, Mercato di Vetro, 5 Hyde Lounge locations (Hollywood, STAPLES Center, Mammoth Mountain, Miami and Bellagio Hotel & Casino), The Abbey Food & Bar, The Colony, MyHouse, MyStudio, Eden, Crimson, East and The Sayers Club. Recently, sbe established a strategic marketing partnership with MGM Resorts International, which unites MGM's M Life and sbe's PREFERRED PARTNER programs. In December 2010, Colony Capital, led by Founder, Chairman and CEO Thomas J. Barrack Jr., partnered with sbe through a minority investment focused on the national and international expansion of sbe's award-winning hospitality platform. In July, 2011 sbe invested in Umami Burger, named "Burger of the Year" by GQ magazine, to fuel the burger brand's national expansion. More information about sbe can be obtained at www.sbe.com.

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